In the early to mid 1970’s, Fred Smith with his recently acquired trenching machine was establishing himself as the “go to” man for digging the problematic trenches required on the network of motorways that were springing up in the North West of England.
By the late 1980’s Fred’s company had grown, diversified and prospered, and was by now responsible for the lighting on many of the road and motorway networks in the region.
A small but important part of the business was the manufacture and supply of distance marker posts for those networks.
In 1999 the lighting company was sold to McAlpines, but the marker post business, now known as Blakedale, was retained and passed on in equal shares to Fred’s four children, three of whom manage the business today.
As the new millennium dawned, Fred’s daughter, Carmen was successfully running the small business making marker posts. Although retirement beckoned for Fred, ever the entrepreneur he noticed that changes in working practices on the motorway networks, driven by health and safety concerns, were leading to a demand within the traffic management industry for a revolutionary safety device known as a ‘crash cushion’ or Impact Protection Vehicle. He speculated that there would be a substantial demand for the supply of such vehicles on a self-drive hire basis, and took these ideas to Carmen. The two of them worked together to develop the concept, little knowing where it would eventually lead.
It was in 2002, with little fuss or fanfare, that Blakedale purchased its first hire vehicle, a self drive crash cushion with the appropriate registration of R986 UOK, or “ R U OK?” as it affectionately became known.
By 2005, the company had 8 vehicles on its hire fleet, and it was clear that Carmen could no longer run the burgeaning business as a one woman band. She was therefore joined in the business by her brother Richard, who had been instrumental in the success of the lighting business. Richard had a wealth of experience in the motorway sector and together they brought a modern management approach, whilst maintaining the entrepreneurial spirit of the business imbued by their father.
With Carmen’s dedication to business development and Richard’s rigorous approach to ensuring the highest production standards, along with brother Jonathan who heads up the finance department, Blakedale soon established itself as the leading supplier of specialist TM and support vehicles in the UK.
Innovation, flexibility, attention to detail, and a willingness always to “go the extra mile” set us apart from our competitors, and ensured our vehicles were in constant demand, keeping us at the vanguard of the industry.
Bringing the story up to date, 2015 sees our most ambitious expansion plans to date start to come to fruition. With 70 vehicles in build, by the end of this year the fleet will number 200. The company is expected to double its market share, and turnover will increase by 30%. Our ethos places customers at the centre of our thinking. We endeavour to be a ‘people focussed’ business, aiming always treat others, whether they be customers or employees, as part of the ‘Blakedale family’.
With a hearty appetite for intelligent growth, a willingness for continued investment, and not forgetting our entrepreneurial heritage, as our story continues, we are confident and determined that Blakedale will continue to innovate, evolve and thrive in the same indefatigable spirit as it has for the last 40 years.
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